CGI Product Visualisation & Animation
Service summary
Computer-generated imagery (CGI) product visualisation and animation offer numerous benefits for companies with physical products. Due to their flexibility, 3D renders can provide freedom and cost savings compared to traditional photography. High-quality images can benefit many aspects of a business, from improved brand perception to training material and investor backing.
Competitive Advantage: Enhancing Brand Perception with Product Visualisation
Persuading customers to choose your product over a competitor’s can be tough. To gain the highest chance of success, every interaction point the customer has when considering the product should be as good as possible.
Quite often, companies with great products are let down by poor imagery. This can lead a customer to perceive a competitor’s product as having higher quality due to better visuals. Sophisticated product visuals can improve the perception of quality and innovation, influencing purchase decisions.
Pre-launch Marketing with CGI Images
Once the product design process is complete, the manufacturing stage can still take a long time before the product is ready. Waiting for the finished product to create marketing material can significantly slow down the process and product launch.
Content for pre-launch marketing can be generated with product renders and animations. Marketing while the product is still being produced provides opportunities to gauge interest and gain pre-sales. Building anticipation with promotional material can engage potential customers and even make them hold off buying a competitor’s product while they wait for yours.
3D Renderings for Enhanced Marketing and Advertising Material
Marketing and particularly advertising material work better visually. It’s easier to gain attention and inspire customers with visuals. Product images can show potential use cases or highlight features and benefits. High-quality marketing material makes life easier for the sales team and can increase conversions.
Additionally, CGI product visualisations can also be rendered from various orientations or in differing colours or finishes. Having multiple options can allow for split testing to identify what appeals and resonates with your customers most.
Marketing in the digital age can cover a variety of platforms, with differing requirements for each. CGI renders provide a higher range of freedom when it comes to multiple outputs. Visuals can be created specifically for each platform, ensuring the best quality.
Training & Internal Use: Instructional Product Visualisation
Product animations and graphics have a wide range of applications. 3D renders don’t necessarily need to be for customers, they can also be used for internal or training purposes. Product manuals and user guides are another common use. Computer-generated product visuals can easily be adapted to create multiple images showing different use cases or steps in a process. Whether it’s a realistic visual or an outlined graphical version, visuals can add life to user manuals and reduce mistakes and training time.
High-Quality Visuals Can Boost Investor & Stakeholder Approval
Obtaining investment or stakeholder backing can be hard, particularly if you’re going up against other companies. Even with an excellent product and plan, investors may not initially get the idea or be able to visualise it. Many companies spend a lot of time and effort on investor pitches, only to be complemented with poor-quality visuals.
High-quality product visualisations can create excitement and allow investors and stakeholders to see the product and its features. CGI images help get the message across clearly and quickly, reducing the reliance on explanations and the skills of the presenter. Decreasing the need for imagination allows you to focus on the benefits and potential of the product rather than describing it. As you’ve likely heard before, a picture is worth a thousand words.
Animations can be the perfect complement to a potential investor presentation. Animating important features and details or flying around the product. Animations can take the experience to the next level.
Vivid Nine has helped multiple companies with investor visuals, animations, concept designs, and presentations. Our work has helped them not only create excitement but also secure the investment.
Showcase Colours and Product Options with Dynamic Content
Previously, companies would need multiple products to showcase different colours or options using traditional photography. Trying to get a similar shot for each could be time-consuming. With 3D product renders, multiple colours and finishes are easy to produce and can be replicated from the same angle each time. Alternatively, different colours or product options can easily be shown in different environments without the need to change a physical studio.
Digital product visualisation provides the freedom to create a range of products quickly and efficiently, even before the real product is made. Creating a range of visualisations can also provide images that are suitable to a range of different customer profiles, making sure each scenario is catered for.
High-quality product images can increase conversion rates by 94% compared to lower-quality ones.
Inspire imagination with In-Context Renders
Some products look great on their own, others may require more information for the customer to understand their use. This is where in-context renders come in. A visualisation showing the product in its intended environment can inspire a customer or highlight a scenario they hadn’t thought of.
Perhaps it’s a rugged product that can be shown in context with water splashes or mud, or an interior product that would suit a particular room. In-context images can enhance the perception that the product is up to the job or would suit the customer’s style.
Product Animations: Show Every Detail in Motion
Animations take product visualisation to the next level. They can bring products to life, showcasing features in dynamic and exciting ways. Moving images capture and keep attention for longer and can increase conversion rates by highlighting compelling reasons to purchase. Animations can take many forms, from a basic 360° spin around to a full in-context render showing usage or dynamic movements, colour, and information. Music or speech can also be added to create a particular mood or emotion or talk about features.
Conclusion
A good image can make a product stand out against competitors. High-quality imagery enforces the perception of product and brand quality. If you observe companies at the top of their respective markets, they will almost certainly have good imagery. Every touch point a customer interacts with or sees of your brand should highlight you in a positive light. When someone goes to your website or looks at sales material, one of the first things they see are images before they read any text. The brain can process an image quicker than text, meaning first impressions are formed from what they see in the first few seconds.
At Vivid Nine, we have experience creating product visualisations and animations for many different products and industries. Whether it’s a minimal studio render or in a dynamic environment, we can create high-quality, compelling images for your product and brand. If you would like to learn more about the process or discuss what type of image may best suit your product and company, get in touch.
